WHAT IS SEO?
If you are new to the internet marketing world, you may or may not have heard the term SEO being discussed. So, what exactly does it stand for and how can it help you grow your business?
SEO stands for Search Engine Optimization and in simple terms, it means optimizing your website to be more friendly with search engines such as Google and Bing and to move your website to the top of search results related to your provided services and products.
SEO is technically complex and with years of experience and research, Delegal Consulting has become experts in the field of internet marketing. We build an individual relationship with each of our clients to fully understand each unique business image and provided services. This allows us to build a SEO campaign from the ground up, custom tailored to your business, that will bring your website to the top of search results for services you offer.
THE BASICS OF SEARCH ENGINE OPTIMIZATION
Building a robust SEO campaign is like building a pyramid. If the foundation is not constructed properly, eventually the entire structure will crumble. The foundation of every SEO campaign is ensuring the website is visible to search engines otherwise known as crawl accessibility. When a search engine crawls your site, it is as if thousands of tiny AI robots are scanning every detail of your site to determine where it will display in search results.
Once the foundation is complete, the rest of the pyramid is built into a successful SEO campaign including:
Keyword research to optimize your content.
Professionally written content that is informative to your customers.
Optimized user experience through design and load speed.
Content that is compelling to share and earn links.
Keyword rich titles, URL, meta-data, and descriptions.
Proper schema markup to stand out in SERPs.
A properly constructed SEO campaign pyramid will move your business near the top of search results related to your provided services and products. We provide free consultations to evaluate your needs and provide a strategic plan to drive more traffic to your website and ultimately more business to your company.
PROPER SEO DRIVES TARGETED TRAFFIC TO YOUR WEBSITE
Simply adding a bunch of keywords into your website to try and increase search rankings might seem like a good idea, however, this can cause your site to be removed from search engines entirely. This is commonly referred to Black Hat SEO.
Black Hat SEO uses a wide variety of tactics such as keyword stuffing, duplicate content, hidden text or links, and many more that are aimed at manipulating search engines which can lead to complete de-indexing.
Here at Delegal Consulting, we practice White Hat SEO which consists of providing quality content and service, fast load times, mobile-friendliness, easy website navigation, and keyword-rich meta tags.
Our goal is to make your business stand out in the forest of competition and drive increasing traffic to your door.
HOW WE DRIVE TRAFFIC TO YOUR WEBSITE
SEO technology is always evolving and requires you to stay up to date with the constant changes to search engine algorithms and how they determine where your site is most relevant to search results. Most digital marketing agencies will promise quick results that will eventually fall through. We know that proper SEO takes time which is why we fine-tune our training and strategies to maintain measured data and results.
Search engines will prioritize websites that are fast and mobile-friendly to help users get to where they need to go quickly.
Whether your talking about quality webpages to informational blogs, we help you create keyword rich content that's perfect for search engines.
Keywords help search engines understand where your website needs to be when people search for a service or product.
While a lot of SEO revolves around content and keywords, there is a lot of technical tasks that must be performed under the hood of your website.
A well linked website helps search engines navigate your site and ensure that every page is ranked properly.